San Francisco, March 20, 2014 - UC Browser, the flagship product of leading
mobile software and services provider UCWeb, has passed the 500 million users*
milestone, further strengthening its position as the world's largest third
party mobile browser by user base. Out of UC Browser’s 500 million users, 300
million use Android. With market leadership in China and India, the world’s
largest and second largest countries by population, as well as having a strong
momentum in terms of user adoption in several other key markets, UC Browser is
steadily moving towards fulfilling its mission to provide a better mobile
internet experience to billions of users around the world. To celebrate this
landmark achievement and mark the start of its next journey, the company is kicking
off a brand campaign that includes the launch of the new UC Browser brand
mascot and product tagline.
*Measured in Quarterly Active Users,
March 2014, UCWeb internal data
New Achievement: 500 Million Users
According to Chinese research firm iResearch, UC Browser dominated China’s mobile
browser market in 2013 with over 65% of the market share (based on monthly
active users for both Android and iOS). UC Browser is also popular on the other
side of the Himalayas. StatCounter’s data
shows that UC Browser leads the overall mobile browser category in India with
32% market share. China currently has over 618
million internet users with 80 percent on mobile, and the number of
mobile internet users in India is expected to grow to 185 million by June 2014.
Success in China and India has given
UCWeb the experience and momentum to further expand globally. Within the past
year, UC Browser has seen significant growth in several of the fastest growing countries in terms of internet
usage - Russia, Indonesia, Vietnam and the United States. As of today, UC
Browser has over 10% share of the mobile browser market in 10 countries around
the world.
New Image, New Mission
To celebrate its latest milestone,
UC Browser has launched a new brand mascot redesigned to better embody the
faster and smarter web experience UC Browser delivers to its users.
In addition, UC Browser’s new
mission is to provide users with more than just a browsing tool, but also a
platform of rich content and services specially developed for users in
different regions, as reflected in its product tagline - “A Fast All-in-One Web
Experience”. One example of this approach is UC Browser’s newly launched train
enquiry service in India that gives users an easy, one-stop solution for
checking train status and ticketing information.
New Vision: Larger Ecosystem
UC Browser also recognizes the
importance of working together with partners to develop a shared mobile
ecosystem. Now with 500 million global users, UC Browser is working with 5,000
partners - including online service providers, app and game developers, and
e-commerce merchants - to help maximize their brand exposure and distribution
channels.
Case in point: To support
Cricbuzz.com, a must-visit destination for cricket fans, UC Browser released a
Cricbuzz add-on on the UC Browser Add-on Platform. This enabled Cricbuzz to tap
a new venue to stay connected with its audience while at the same time
expanding its reach to UC Browser’s 500-million user base.
Moreover, looking to expand its
territory beyond smartphones and tablets, UCWeb is also planning to bring UC
Browser to more screens. In early March, UC Browser for TV (Chinese version) was launched
with features including easy access to online videos, streamlined TV-based online
shopping, and plugins that turn your smartphone into a TV remote. It also makes
use of cloud technology to enable users to sync settings and bookmarks across
different devices.
About UCWeb
UCWeb, Inc. (UCWeb) is a leading
provider of mobile internet software and services. Since its inception in 2004,
UCWeb's mission has been to provide better mobile internet experience to
billions of users around the world. The flagship product of UCWeb, UC Browser,
is available on more than 3,000 different models of mobile devices from over
200 manufacturers, and is compatible with all mainstream operating systems.
Serving 500 million users in more than 150 countries and regions around the
world, UC Browser is now available in eleven languages including English,
Russian, Indonesian, and Vietnamese.
Additional information about UCWeb
and UC
Browser can be found at www.ucweb.com.
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