Sony’s EvolutionUI Launcher:
Attempts to gamify on boarding for the novice Android user
Sony’s Developer group has something cooking, and it’s neither a new phone
version nor a cool new app. EvolutionUI Launcher is an open-source take on the
company’s existing launcher that attempts to gamify, or incentivize, exploring
the various elements of a traditional Android onboarding experience to
ensure newbies understand the ins and outs of a new device.
The idea is fairly straightforward: new users only get access to a small
number of device features until they accomplish a set of tasks. Open a total of
five pre-populated apps on the homescreen to enable the app drawer; take five
apps from the drawer to the home screen to enable additional windows. Users are
awarded virtual achievements each time they level up, exposing more of the
interface and new features until the tutorial inevitably completes.
Sony saw this as a way of ensuring the various nuances of an Android phone
are not overlooked by first-time users, and while it is unlikely to ever be
mandatory in mainstream devices, it could be used in smartphones aimed at the
growing senior population, most of whom would be first-time Android users.
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