Google is laying the groundwork for a version of Android that would be built
directly into cars, sources said, allowing drivers to enjoy all the benefits of
the Internet without even plugging in their smartphones.
The move is a major step up from Google’s current Android Auto software,
which comes with the latest version of its smartphone operating system and
requires a phone to be plugged into a compatible car with a built-in screen to
access streaming music, maps and other apps.
Google, however, has never provided details or a timeframe for its long-term
plan to put Android Auto directly into cars. The company now plans to do so
when it rolls out the next version of its operating system, dubbed Android M,
expected in a year or so, two people with knowledge of the matter said.
The sources declined to be identified because they were not authorized to
discuss the plans publicly.
“It provides a much stronger foothold for Google to really be part of the
vehicle rather than being an add-on,” said Thilo Koslowski, vice president and
Automotive Practice Leader of industry research firm Gartner, who noted that he
was unaware of Google’s latest plans in this area.
If successful, Android would become the standard system powering a car’s
entertainment and navigation features, solidifying Google’s position in a new
market where it is competing with arch-rival Apple Inc. Google could also
potentially access the valuable trove of data collected by a vehicle.
Direct integration into cars ensures that drivers will use Google’s services
every time they turn on the ignition, without having to plug in the phone. It
could allow Google to make more use of a car’s camera, sensors, fuel gauge, and
Internet connections that come with some newer car models.
Analysts said Google’s plan could face various technical and business
challenges, including convincing automakers to integrate its services so
tightly into their vehicles.
Google declined to comment.
Technology companies are racing to design appliances, wristwatches and other
gadgets that connect to the Internet. Automobiles are a particularly attractive
prospect because Americans spend nearly 50 minutes per day on average on their
commute, according to U.S. Census data.
Apple unveiled its CarPlay software in March and Google has signed on dozens
of companies, including Hyundai and Nissan, for its Open Automotive Alliance
and its Android Auto product.
Android Auto and CarPlay both currently “project” their smartphone apps onto
the car’s screen. Many of the first compatible cars with this smartphone
plug-in functionality are expected to be on display at the upcoming Consumer
Electronics Show in Las Vegas next month and to go on sale in 2015.
By building Android into a car, Google’s services would not be at risk of
switching off when a smartphone battery runs out of power, for example.
“With embedded it’s always on, always there,” said one of the sources,
referring to the built-in version of Android Auto. “You don’t have to depend on
your phone being there and on.”
Google’s software could potentially connect to other car components,
allowing, for example, a built-in navigation system like Google Maps to detect
when fuel is low and provide directions to the nearest gas stations.
By tapping into the car’s components, Google could also gain valuable
information to feed its data-hungry advertising business model. “You can get
access to GPS location, where you stop, where you travel everyday, your speed,
your fuel level, where you stop for gas,” one of the sources said.
But the source noted that Android would need major improvements in
performance and stability for carmakers to adopt it. In particular, Android
Auto would need to power-up instantly when the driver turns the car on, instead
of having to wait more than 30 seconds, as happens with many smartphones.
Automakers might also be wary of giving Google access to in-car components
that could raise safety and liability concerns, and be reluctant to give Google
such a prime spot in their vehicles.
“Automakers want to keep their brand appeal and keep their differentiation,”
said Mark Boyadjis, an analyst with industry research firm IHS Automotive.
“Automakers don’t want to have a state of the industry where you get in any
vehicle and it’s just the same experience wherever you go.”
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