Yu Televentures, a subsidiary of Micromax, is
teasing a new launch on Monday in a series of YouTube videos.
Rahul Sharma, Founder of Yu, on Thursday teased
Monday's launch in a crazy video that showed a smartphone in a grinder. In
the tweet, Sharma said, "Here's the craziest thing I have
ever done!" and was accompanied by the hashtag #Yuguesswhat.
While the
video didn't give much to speculate upon, we expect the company might announce
a protective layer or accessory for the Yuphoria smartphone. It may even launch a
rugged smartphone.
Sharma on
Friday shared another video in a tweet and said,
"Taking it to next level. Craziness 2.0." The new video shows phones
toppling from table top or on stairs. The video seems to be an attempt to
indicate that smartphones can accidentally fall.
The
company is currently selling the
Yuphoria smartphone in India. Priced at Rs. 6,999, it runs Android 5.0
Lollipop-based Cyanogen OS 12 and is powered by a 1.2GHz quad-core Qualcomm
Snapdragon 410 (MSM8916) processor coupled with 2GB of RAM and Adreno 306 GPU.
It features 16GB of built-in storage. The dual-SIM based Yuphoria supports 4G
and features accelerometer, ambient sensor, proximity sensor, gyroscope, and an
e-compass.
The
Yuphoria (Review | Pictures) sports an 8-megapixel rear camera with an f/2.2 lens
and LED flash while also featuring a 5-megapixel front camera with f/2.0
aperture. Connectivity options on the handset include LTE, 3G, GPRS/ EDGE,
Wi-Fi 802.11b/g/n, Bluetooth 4.0, GPS, and Micro-USB. It is backed by a 2230mAh
battery, and weighs 143 grams.
In a
separate event, Yu on Saturday will be announcing the availability details of
the YuFit fitness tracking band. Priced at Rs.
999, the YuFit will be competing against the likes of the Xiaomi Mi Band - also
available at the same price.
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