Ello, the ad-free social network which gained prominence last year with an invitation-only launch, announced Thursday it was
opening to the public with an application for iPhone users.
The startup got
attention with its “anti-Facebook” policy of promising to never use advertising
or to sell customer data to third parties.
Last September, a surge
in interest made Ello membership a hot ticket, with invitations selling on eBay
at prices up to $500.
In announcing the public
launch, Ello provided no details on numbers of members but said there were
“millions” using the platform.
“The new app is
beautiful with dozens of unique features,” said Ello co-founder and chief
executive Paul Budnitz.
“With so much positivity
on Ello, and with awareness of the negative effects of ads and data collection
by other networks coming to the forefront of the news, the timing of our app
release couldn’t be better.”
Ello has upgraded the
service to include new ways to find friends, full search, real-time alerts,
private messaging, private groups and “loves” instead of likes.
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