Facebook has smashed revenue forecasts with yet another stellar quarter. Facebook can finally call itself a mobile company, given that mobile ad revenue now represents 69 percent of the total revenue. This is a big leap, given in 2013, only 15.8 percent of the entire revenue generated came via mobile advertising.
The stellar revenue was backed by an increase in its user base. The company had 1.39 billion monthly active users by the end of 2014, this means 13 percent increase from what we saw in 2013. Last quarter it had reported 1.35 billion active users.
Needless to say, there has been an increase in the number of monthly mobile users. Monthly active users accessing the social site from their mobile devices has jumped by 26 percent to 1.19 billion.
Facebook has also revealed some ‘everyday’ numbers: For instance, the site has 890 million users daily, marking an increase by 18 percent. Over 1 billion searches are made on the social site daily while approximately 2 billion photos are shared across its apps. In addition to this over 3 billion videos are viewed on that site and there are more than 7 billion ‘Likes’ everyday.
Besides, Facebook has also disclosed official numbers of its other assets like WhatsApp and Instagram. Facebook’s WhatsApp now has 700 million monthly active users, Instagram has 300 million, and Facebook Messenger about 500 million users. It has 700 million users on Groups. Facebook also revealed that over 30 billion messages are shared on WhatsApp everyday.
CEO Mark Zuckerberg has promised that Facebook will continue investing in new areas that might not pay off for a long time. This includes its purchase of Oculus, company that makes virtual reality goggles, last year. The company’s ambitious Internet.org project, meanwhile, aims to connect everyone on Earth to the Internet.
However for now investors should be happy with the solid growth rate on the Facebook, both in terms of users and advertising revenue.
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