Driven by strong
adoption of cheaper smartphones and affordable data plans, the number of mobile
Internet users in India is expected to reach 213 million by June this
year, says a report.
According to the ‘Mobile
Internet in India 2014′ by industry body Internet & Mobile Association of
India (IAMAI) and IMRB International, the number of mobile Internet users stood
at 173 million at the end of December 2014.
Rural India is expected
to account for 49 million by March 2015 and 53 million users by June 2015,
growing at a rate of 33 percent from October 2014.
Urban India, however,
would continue to account for a large percentage of the mobile Internet users
across the country accounting for 143 million by March 2015 and 160 million by
June 2015, the report said.
Also, the average
monthly mobile bill has increased by 13 percent to Rs 439. The proportion of
this amount spend on mobile Internet was 45 percent last year and has now grown
to 54 percent this year.
As compared to last
year, the average monthly spend on mobile Internet has gone up by 36 percent to
reach Rs 235.
More than half of the
mobile Internet users spend more than Rs 100 but less than or equal to Rs 500
in availing the mobile Internet services, the report said.
Nearly 30 percent spend
more than Rs 500 on the mobile Internet connection, it added.
According to a previous
IAMAI report, India was forecast to touch 302 million Internet users (mobile
and broadband) by end of 2014, overtaking the US as the second largest Internet
market in the world.
The total Internet
userbase stood at 278 million at the end of October 2014 quarter and is
estimated to grow to 354 million by June 2015.
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