ZipDial is a mobile-marketing
firm, and with this acquisition, Twitter plans to bolster its reach in emerging
markets such as India. It also brings Twitter a new engineering office in
Bangalore.
Christian Oestlien, VP
of Product, Twitter explains, “Over the next several years, billions of people
will come online for the first time in countries like Brazil, India and
Indonesia. For many, their first online experience will be on a mobile device –
but the cost of data may prevent them from experiencing the true power of the
Internet. Twitter, in partnership with ZipDial, can make great content more
accessible to everyone.”
Here are five things you
didn’t know about ZipDial.
1. In the past, ZipDial
has worked with Twitter. ZipDial and Twitter have teamed up on several
campaigns like Indian elections, Bollywood film promotions and @MTVIndia’s
#RockTheVote “Dial the Hashtag” campaign.
2. ZipDial’s platform
has engaged nearly 60 million users, which includes the world’s leading brands
and media companies.
3. People across India
use ZipDial’s platform to access cricket scores, audio programming, tweets from
their favorite Bollywood stars and so on, from their mobile phones. Popular
personalities including actors, politicians and athletes, use the platform to
instantly reach millions of citizens on Twitter through text and voice
messages.
4. ZipDial’s mobile
platform lets people follow and engage with content across all interfaces. The
platform offers a unique model of engaging users while ‘offline’. This helps it
personalise the experience and content in ways that are not possible on
traditional online platforms.
5. ZipDial offers user
experience combining SMS, voice, mobile web, and access to mobile apps,
bridging users from offline to online. For instance, it’s easy to engage with a
publisher or brand by making a toll-free ‘missed call’ to a designated phone
number via ZipDial. The caller will then receive inbound content and further
engagement on their phone in real time through voice, SMS or an app
notification. These interactions are especially appealing in areas where people
aren’t always connected to data or only access data through intermittent Wi-Fi
networks.
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