Micromax's Yu Yureka will be joined
by another Yu device next month, claims a new report.
Rahul Sharma Co-Founder, Micromax and Yu Televentures in an interview
has revealed some details about the new phone in the Yu Televentures lineup
that is codenamed "Project Caesar" and has confirmed that the handset
will launch for the Indian market in April.
While talking to BGR India, Sharma detailed that "Project
Caesar" phone will run on the 'Android L' or Lollipop version of Cyanogen
OS, implying a slightly customised version of CM12S. Sharma alongside also
tipped that Yu brand will not be limited to just smartphones, and that Yu
branded wearables can be a reality in the coming days as well.
To recall, Yu Televentures, a
subsidiary of Micromax, partnered Cyanogen last year to offer a customised user experience to buyers of its
Yureka smartphone and adopted an online sale strategy to counter other brands
such as Motorola and Xiaomi among others.
We can expect more details about the
upcoming Yu's "Project Caesar" phone to come as the launch nears.
Sharma stressed that the Yu brand
has a different target audience and added, "Micromax already had tailwind
behind it and were growing in numbers month after month, quarter after quarter.
We were thinking about what's next and we wanted to target a different set of users
- the tech natives and digital natives - the nerds. They want to customise
their phones. What were we doing for them? And with that thought YU was
born."
Micromax's new Yu brand of Cyanogen OS-based smartphones unveiled the Yu Yureka (Review
| Pictures)
smartphone in December. The smartphone, priced at Rs. 8,999, is exclusive to
Amazon India.
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