Earlier this month, Facebook had
proposed some changes to its terms, data policy and cookie policy and the
company was open to public opinion on the same. It accepted suggestions and
questions until November 20th, before issuing the final draft.
“By using our services after January
1, 2015, you agree to our updated terms, data policy, and cookies policy and to
seeing improved ads based on apps and sites you use, states the social network.
The social network has now started
pushing out updates informing users about the new updates. Now, Facebook
has completely condensed its terms and updates making it crisper and
to-the-point. So, one doesn’t have to sift through tedious 9,000 plus words.
The aim was make it simpler and maintain more transparency with users. After
all, Facebook has faced enough criticism for privacy policy that came into
scanner only after the whole ‘people-used-as-lab-rats conundrum’.
While we’ve already explained how it will affect users, let’s take
a quick glance at the key updates and policy terms. Firstly, the
new Privacy Basics page takes you through a quick walk through around using
Facebook. It is made more user friendly, colourful, clickable and
includes animations. This doesn’t mean the privacy settings have been made
any simpler.
The company is also said to be
testing a new ‘Buy button’ that will let users make purchases directly via the
social site. According to Facebook, it will help make transactions simpler.
Well, it is too early to say if it will make purchasing products any
easier, but it definitely means the social site wants you to be confined to its
space without the need to go elsewhere. Facebook has revealed it is also
working on newer ways of transactions.
On the brighter side, if you see an
ad and don’t like it on your smartphone, then it won’t show up when you access
Facebook on your desktop or your tablet. However, this doesn’t mean you can get
rid of advertisements completely. “People sometimes ask how their information
is shared with advertisers. Nothing is changing with these updates—we help
advertisers reach people with relevant ads without telling them who you are,”
states Facebook. Read the complete update here.
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