For
first time buyers, Google has featured a special section that features every
product at Rs. 299. Google is also conducting several contests before the
annual shopping festival.
Google's
annual online shopping festival, also known as Great Online Shopping Festival
(GOSF), is scheduled to be held between December 10-12. This year's GOSF
features over 450 partners with brands ranging from Motorola Nexus 6, HP,
Lenovo, Tata Housing, Karbonn, Van Heusen, Asian Paints
For
first time buyers, Google has featured a special section that features every
product at Rs. 299. The section has brands such as Uber, JBL, Benetton, Alia
Bhatt collection, EverPure water purifier. Google is currently running several
contests and games on the official websites to promote the festival. Customers
stand a chance to win 14 minutes of free shopping hosted by leading brands.
Users
will be able to participate in this contest across leading social media
platforms from 25th November till 8th of December 2014. #WinGOSF2014. The
contest is hosted by 14 brands like Asian Paints, Jet Airways, Kindle,
Micromax, HP, Ask Me, CraftsVilla, Cox & Kings, Goibibo, Big Bazaar, KOOVs,
Trendin, Lakme and Lenovo.
Google
had launched the initiative in 2012. “... (GOSF) has seen tremendous response
with most players seeing over 350 percent growth in daily sales. Last year, 2
million users visited gosf.in and over 16 million users visited across all
partner sites including smaller players registering 2x growth on an average in
their daily sales,” says Google in a release.
Speaking
about the momentum of online shopping in India, Rajan Anandan, VP &
Managing Director, Google India said, “Great Online shopping festival is
India’s version of cyber Monday and is an exciting platform to move the
industry forward. The consumer confidence to shop online has grown considerably
in the last 12 months, boosting the growth of both large multinational and
homegrown companies. Our recent report projects that the Industry will continue
to see robust growth in next few years making it a USD 15 billion industry by
2016.”
Online
shopping has tremendously grown in India. Over the last few months, brands have
taken online-exclusive route to sell
their products. Google's recent study on e-commerce in India reveals the online
shopping market in the country will grow to $15 billion by 2016. Also read: 6 important takeaways from Google's study on e-commerce in
India
Google's
online shopping festival is said to be inspired by Cyber Monday. Of late, we've
seen Indian e-commerce giants such as Flipkart and Snapdeal trying to mimic the
model in India. Also read: The Monday mega online sale: 3 important
takeaways
Are
you excited about Google's great online shopping festival? What are your
expectations? Let us know in your views in the comments section below:
No comments:
Post a Comment