Yahoo and Microsoft are reportedly
pitching for the spot of default search engine in Apple's Safari, as the
Google-Apple deal is expiring next year.
According to a report by The
Information, both Yahoo and Microsoft have approached Eddie Cue, Apple's SVP
of Internet Software and Services, to offer their Yahoo! Search and Bing engines respectively.
The report (via SearchEngineLand) suggests that Cue's decision will be based
"on the quality of the product as much as the potential money made from
search ads." Notably, Google since
the iPhone's launch in 2007 has been the default option for Safari on iOS.
Search Engine Land's Greg Sterling
notes that if Yahoo gets the Safari deal, Microsoft "will still benefit in
terms of shared ad revenue".
Sterling further adds that the fact
the two companies are competing in the space suggests Yahoo CEO Marissa Mayer is looking to soon separate from
Bing, noting "Yahoo's Gemini mobile search offering is outside the
Bing-Yahoo Search Alliance."
Last week, Yahoo replaced Google as the default service for
online searches done through the Web browser in the United States. Since 2004,
Google was the default option for Firefox searches and now with the new deal,
which starts in December, Yahoo will retain the space for five years.
Making an announcement on the blog
post, Mozilla Corporation Chief, Chris
Beard had said, "We are ending our practice of having a single global
default search provider. [...] We are adopting a more local and flexible
approach to increase choice and innovation on the Web, with new and expanded
search partnerships by country."
On the other hand, Marissa Mayer
talking about the Mozilla deal, said, "It's one of the largest independently-directed
search share opportunities available in the market," Mayer said, declining
to estimate how much of a boost Yahoo expected to receive from the deal.
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