Looks like Apple is now looking to enter into a market, similar to Netflix, Hulu and Amazon. The company is reportedly planning to enter the TV and movie production industry, and might be looking to hire both actors and directors as well to create a new production division, which will solely focus on producing exclusive long-form content too.
However, these plans seem to be in its early stage and details have been specified. According to sources close to Variety, the company has held preliminary conversations in recent weeks with executives in Hollywood to figure out their interest in spearheading efforts to produce entertainment content. As of now, there is no information provided whether Apple will focus on TV series, movies, or both.
Apparently, Apple seems to have already entered discussions with Hollywood executives, reporting back to Eddy Cue. In addition, a source claims that Apple is said to have made an ‘unprecedented bid’ to secure the stars of Top Gear when they exited their BBC series earlier this year. However, Amazon ended up winning the bidding war for Jeremy Clarkson, James May and Richard Hammond in July.
It is too early in the day to say whether Apple will follow a monthly subscription model, like Netflix, or simply make shows available on iTunes. The report points out that such a move would have huge implications in the content world, potentially setting up a showdown with other streaming juggernauts including Netflix, Amazon and Hulu.
Price leaks for the upcoming new Apple TV, which is expected to make a debut at the company’s iPhone launch event on September 9 have also surfaced. Along with the prices, details regarding the availability and product line-up plans for its set-top devices have also been spotted online.
According to a report by 9to5mac, the next-gen Apple TV is rumoured to be priced between $149 and $199 which is a considerable jump from its current price at $69. At this price, the device is much expensive compared to Roku, Chromecast and others. The company also plans to sell the 69 third-gen Apple TV as an entry level model.
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