The average annual spending of Indians on online purchases is expected to
rise 67 percent to Rs. 10,000 next year, according to a study.
Currently, online shoppers spend around Rs. 6,000 a year on average, said
the Assocham-PwC study.
About 40 million consumers purchased something online this year and the
number is expected to grow to 65 million by 2015 with better infrastructure in
terms of logistics, broadband and Internet-ready devices.
The overall e-commerce industry, valued at $17 billion (roughly Rs. 1,08,167
crores), has been growing at a compounded annual growth rate of about 35
percent each year, the study said, adding that it is expected to cross the $100
billion (roughly Rs. 6,36,281 crores) mark in five years.
In 2014, the sector attracted the attention of investors, including top
global firms and leading Indian industry leaders like Azim Premji and Ratan
Tata, said the study, adding that brands like Flipkart and Snapdeal are enjoying
an edge over global players like Amazon in the country.
Online apparel sales continue to capture a greater share of Indian retail
e-commerce as a category along with the computer and consumer electronics
sector, fuelling the overall market growth.
“The smartphone and tablet shoppers will be strong growth drivers. Mobile
phones already account for 11 percent of e-commerce sales, and their share will
jump to 25 percent by 2017,” Assocham Secretary General D S Rawat said.
Computer and consumer electronics, along with apparel and accessories,
account for the bulk of India’s retail e-commerce sales. These will contribute
42 percent of the total retail e-commerce sales in 2015 from the current level
of 39 percent, said the study.
India’s travel and tourism are second fastest growing travel and tourism
industry in the world. Nearly 75 percent of total travel related business has
migrated to e-commerce.
With nearly one-third of Internet users already making purchases online, the
e-commerce growth will rely more on increased spending from existing buyers
than first-time online buyers, it said.
Other factors contributing to the growth of e-commerce include aggressive
merchandising and discounting from flash sales and daily deals, more online
loyalty programmes and increasing popularity of smartphones and tablet
computers among consumers, the study added.
The industry is expected to spend an additional $500 million (roughly Rs.
3,181 crores) to $1 billion (roughly Rs. 6,362 crores) on logistics functions,
leading to a cumulative spend of $950 million (roughly Rs. 6,044 crores) to
$1.9 billion (roughly Rs. 12,089. crores) till 2017-20, it said.
Currently, over 25,000 people are employed in e-retailing warehousing and
logistics. It is estimated that there will be an additional employment of close
to 1,00,000 people in these two functions alone by 2017-20, the study said.
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