Each year, Google releases a list of
the topics we’ve collectively searched for the most over the past 12 months.
Each year, I try and see how many I can guess beforehand.
This year, I got about half. How
many can you get? [Pro tip: remember, people generally search for
depressing/scary stuff more than pretty much anything else.]
Global Trending Searches:
- Robin Williams
- World Cup
- Ebola
- Malaysia Airlines
- ALS Ice Bucket Challenge
- Flappy Bird
- Conchita Wurst
- ISIS
- Frozen
- Sochi Olympics
The two lists are strikingly
similar, save for the global list leaning toward Conchita Wurst and the Sochi
Olympics in place of Ferguson and Ukraine.
Interesting to note: this is the
first year in a few where an Apple product didn’t make the cut. (2010
had iPad; 2011 featured both iPhone 5 and iPad 3; 2012 had iPad 3 again; 2013
had the iPhone 5S in spot #2)
Also of note: as far as I can
recall, Flappy Bird is the first mobile app to crack Google’s top 10. Having a
wildly successful app is one thing — but an app that becomes one of the most
searched for things around the entire world? Achievement unlocked.
(Google notes
that 2048 and Flappy Bird, both one-man projects, beat out Destiny, the
most expensive game ever developed.)
(Note: this list is based on
year-versus-year search trends; it’s about how popular a topic is this year
versus last, not raw frequency. If it were just raw frequency, Google says the
most popular searches wouldn’t change much.)
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